In 2012 I was nominated to run for the Woman of the Year campaign, a fundraising effort where a handful of men and handful of women compete to raise as much money as possible in a 10-week spirited fundraising campaign. The man and woman who raise the most are named the Man and Woman of the Year.

For my campaign, I branded our platform “Because Everyone Has a Dad” to make the campaign relevant to even those who may not have been touched by cancer. Because everyone can understand the weight a father/child connection bears, the idea was that people would be more inclined to support - be it with dollars, in-kind donations, or high-fives - the campaign.