The Mother’s Day campaign at Donald Pliner was an effort to create authentic content without being overly promotional. This idea was created with employees in mind and based on the notion that a love of shoes starts at a young age, and is typically influenced by a woman in your life. This campaign was integrated throughout website, email and social content.

This was the second seasonal campaign with Ceft & Co as the creative agency on record. The concept behind The Art of Fun supports the whimsical point of view of the footwear and encapsulates the loyal brand customer. The shoes are a work of art, and as a collector - the Donald Pliner customer values her pieces and can often be found at a local gallery showing them off!

The concept behind the boot mailer was to help the customer “define her style” with a variety of different boot styles out that season. In this mail piece, the copy is playful and acts as a design element, as well as an educational tool.

This mail piece was done entirely in-house. From artful concept (to align with previous and ongoing ‘Art of Fun’ campaign), to photo shoot, set design and styling, and final mail piece development. Budget was tight, but the final product was playful and elevated.

The concept behind the Fall 2017 men’s mailer is to feature the breadth of assortment in men’s styles. From dress shoes to casuals, Donald Pliner is his one-stop-shop for every occasion throughout the week.

The #ArtofFun continues with the Spring/Summer 2018 campaign. The copy on this mailer introduced the tropical inspiration behind the concept.

These emails showcase concepts, created and designed entirely in-house. Each email showcases product value and expresses the quality craftsmanship and luxury materials and embellishments that go into each design.

For nearly 30 years, the Donald Pliner brand stood for fashion and comfort. This email showcases designs that expressed product features and benefits in a playful way.

To celebrate the 10 year anniversary of the best-selling men’s loafer, The DACIO, customers were offered the opportunity to custom make their own loafer. These signs were placed online and in stores to explain the customization process. In addition to the DIY DACIO in-store events across the country, a press event was held at the Nomad Hotel in NYC where influencers and editors also customized shoes.

This video was created at the premiere of the One Direction documentary, This Is Us. In conjunction with Sony Pictures and the benefiting charity, this video follows the winning bidders and their families through the experience of a lifetime. The video concept, story boarding and production was all done in-house.

The following press clips were pitched and secured to help elevate the Donald Pliner brand among trade and consumer media. The press placements range from product placements to interviews with the designers and Creative Director to event coverage.

As the head of PR, I pitched media, prepped C-suite for interviews and planned press previews and events.

I art directed, styled and produced this shoot in collaboration with our in-house design team and outside photographer. The concept from the creative team was to play with gels to make the product pop. Since this collection is the transitional delivery between summer and fall, the bright colors on set lead to the “Transition Brightly” campaign to express how transitioning your wardrobe is much like an Indian Summer. Opened-up footwear and bright colors hold on to the warm memories of summer just long enough!